This is really a hard part in the business. Without buyers you do not have business. First of all you should decide whether you are going to target retails buyers/customers or Bulk buyers/customers. Depending on that, your strategies for persuading buyers will vary. Though there are many ways to find buyers, most common five methods of finding buyers are;
1. Direct Negotiations with Shops and Supermarkets. – You can use your personal contacts and negotiate with some shops and supermarkets to sell your products. Obviously you have to give them some commission. This is good for small scale businesses to target the retail market. In some supermarkets, they register suppliers in every year through their website or manual applications. You can register there and start business with them.
2. Through Social Media – Social media can be used easily to find buyers for your products. But this is also suitable for small scale businesses. You can start Facebook page, promote and sell your products through online delivery system. Also there are some Facebook groups and WhatsApp groups which create for import and export purpose of agriculture products. You can join these groups and catch some international buyers too. Anyway better to be careful in these groups since there are some fake buyers.
3. E-commerce Websites/Platforms – We all are familiar with this kind of websites. There are websites for B2B and also for B2C. You can easily register as a supplier or seller and start selling your products. Normally all of these websites provide free registration. However that free registration may not be sufficient enough to attract buyers at the beginning. So you may have to get paid membership, or paid advertisements to attract some buyer. Top 5 eCommerce web sites suitable for agriculture products are;
ii. Go4worldbusiness
iii. IndiaMart
iv. Globalsources
v. ebay
4. Agriculture Exhibitions / Trade Fairs – Participating for Agriculture Exhibitions and trade fairs expose your products to really interested buyers. This method is very effective than others. Find agriculture exhibitions near you or international exhibitions and you can have good chance to catch some real buyers. Normally in most of the countries there are many exhibitions per year.
5. Relevant State Departments – If you are going for large scale businesses and export businesses, normally in each country there are some state departments such as Export Development Boards to help and guide. You can talk to them and get some information or links about international buyers. However if you are going to find buyers in this path, your products should comply with international standards and certificates since these are diplomatic links.
These are the all common method you can use to find buyer for your agriculture products. Try these methods and make good business in future.
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